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Honoring Her Majesty Queen Sirikit The Queen Mother with deepest respect${annBarCountDown}
Position
Online Channel Specialist (Brand.com)
Division
E-Commerce
Group Function
Group of Fashion Business
Work Location
Phra Khanong, Bangkok
Key Responsibilities
Commercial Ownership & Growth
• Manage daily/weekly/monthly KPIs including revenue, conversion rate, AOV, traffic, and sell-through.
• Drive Brand. com performance with campaigns, product drops, curated assortments, and optimized user journeys.
• Work closely with Marketing to develop targeted communications and offers for affluent local shoppers and the expat community.
• Recommend new opportunities based on data insights, competitor activity, and customer behavior.
Shopify Website Operations & Merchandising
• Oversee all product uploads, descriptions, images, pricing, SEO tags, bundles, and collections within Shopify.
• Maintain accurate categorization, stock visibility, and navigation to ensure a seamless browsing and shopping experience.
• Coordinate UI/UX improvements, homepage refreshes, and merchandising layouts with the E-Commerce and Creative teams.
• Conduct weekly site audits to identify errors, friction points, or opportunities for improvement.
Campaign & Content Execution
• Ensure timely implementation of all campaigns, promotions, homepage banners, landing pages, and marketing assets.
• Coordinate with Creative and Marketing to ensure assets are aligned with brand tone and meet premium audience expectations.
• Support the rollout of targeted campaigns for international tourists, high-spending locals, and resident expatriates.
Customer Journey & Operational Coordination
• Work with Customer Service and Warehouse teams to ensure smooth order flow, fulfillment accuracy, and timely delivery.
• Assist in troubleshooting order issues, cancellations, returns, and special requests.
• Collaborate with Operations for inventory needs, restocking, and product readiness.
Data Analysis & Reporting
• Prepare weekly and monthly performance dashboards (traffic, conversion, product performance, campaign impact).
• Analyze customer behavior and identify insights to improve retention and loyalty.
• Monitor competitor websites and global retail benchmarks for best practices.
Requirements
• Bachelor’s degree in Business, Marketing, E-Commerce, or related fields.
• 3–5 years of hands-on experience in e-commerce, with strong proficiency in Shopify.
• Experience operating or supporting premium/luxury brands or high-consideration consumer segments.
• Strong understanding of marketing to affluent Thai customers and expatriates living in Thailand.
• Familiarity with digital marketing, SEO, analytics, and CRM tools.
• Excellent coordination, communication, and project management skills.
• Detail-oriented, analytical, and comfortable working cross-functionally.
• Basic design skills (image resizing, cropping, simple visual checks) are a plus.
Key Competencies:
• Commercial and data-driven mindset
• High accuracy and attention to detail
• Strong communication and cross-team coordination
• Customer-centric approach
• Ability to manage multiple tasks and deadlines
• Problem-solving and proactive execution
• Understanding of premium brand expectations
