Head of Fashion Retail

1. Strategic Sales & Commercial Planning
• Develop and execute long-term commercial strategies to achieve sales targets, profitability, and operational KPIs across all store formats.
• Analyze business performance, market trends, and customer insights to create strategic action plans.
• Partner with Merchandising, Marketing, CRM, and Product teams to optimize product mix, pricing strategy, promotions, and seasonal campaigns.
• Lead sales forecasting, target setting, and monthly performance review across Full Price, UPC, Outlet, and Travel Retail.

2. Retail Operations & Excellence
• Ensure consistent operational excellence across all stores including staffing, service standards, inventory management, and compliance with SOPs.
• Strengthen store productivity through process improvement, operational efficiency, and loss prevention initiatives.
• Oversee and ensure premium brand presentation through effective visual merchandising guidelines and store activation alignment.

3. Store Activation & Visual Merchandising (VM)
• Lead strategic in-store activation, seasonal launches, and retail campaigns to maximize foot traffic and customer engagement.
• Collaborate with the VM Team to ensure all stores reflect the brand identity, product focus, and storytelling standards.
• Evaluate VM execution and store layout effectiveness to enhance conversion and customer experience.

4. Leadership, People Management & Training
• Lead, coach, and develop Area Managers, Store Managers, and frontline staff to foster a high-performance retail culture.
• Drive capability building through structured training programs including selling skills, product knowledge, customer service, and leadership development.
• Implement succession planning and talent pipeline development for key retail positions.
• Conduct regular performance evaluations with clear KPIs and improvement plans.

5. Project Management
• Lead and manage key retail projects such as new store openings, renovations, operational improvements, and customer experience enhancements.
• Ensure all projects are executed on time, within scope, and aligned with brand and business objectives.
• Collaborate cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and HR to ensure seamless project delivery.

6. Travel Retail & Outlet Business Oversight
• Oversee Travel Retail operations with strong understanding of airport policies, passenger traffic trends, and tourism-driven sales.
• Optimize Outlet business performance through markdown planning, inventory flow, commercial calendar, and promotional activities.
• Build strong relationships with airport authorities, mall operators, and business partners to support commercial growth.

7. Customer Experience Excellence
• Ensure consistent delivery of premium customer service across all store formats.
• Implement customer feedback and mystery shopper programs to elevate service standards.
• Drive initiatives that enhance customer journey, loyalty, and brand affinity.