Key Responsibilities:

• Develop and execute CRM Marketing initiatives to optimize customer loyalty, acquisition, retention, personalization, and promotional strategies and capturing crucial information along the sales funnel on CRM channels to maximize customer / member engagement, satisfaction, tenure, drive traffic and revenues.
• Provide CRM Marketing strategies, plans and Implementation to drive optimal business for retaining customers.
• Improve customer data quality and data management process to ensure readiness utilize to support CRM and Digital Marketing campaign.
• Developing a strategy and work plan for Jim Thompson Card benefits focusing on redemption items and privileges.
• Expanding and strengthening a partnership between JT and our partners.
• Identify and partner with 3rd party with negotiating on privilege offers.
• Collaborate with related functions to define the customer segmentation matrix to identify customer loyalty index and increase service retention.
• Meeting with managers in the organization to plan strategically.
• Coordinate with related functions to create mutual understanding in CRM marketing operations.
• Keep monitoring CRM and Digital Marketing program performance and deep analysis of customer response. to customer offer enables more optimized customer approach and higher customer response.
• Provide support on any database system customization to any work related to after sales service.
• Monitor and analyze campaign performance to optimize and provide the adjustment or change to achieve highest conversion rate and ROI.
• Establish timetables for development of plans.
• Participate in building brand value to gain competitive advantage and market share.
• Identify new trends in CRM marketing, evaluate new technologies and ensure CRM channels are at the forefront of industry developments.
• Write and optimize content for CRM channels.
• Provide update of tourist trend and launch tourist campaigns.
• Participate in setting up annual budget and manage and control budgets to run campaigns and activities performance efficiently.
• Provide suggestion and implementation for corporate business unit expansion as parted of customer engagement service.
• Building and maintaining profitable relationships with key customers.
• Knowing your competition and strategizing accordingly.
• Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis.

Qualifications:

• Bachelor or higher degree in Marketing, Economics, Business Administration, MIS, or related fields
• At least 10 years of experience in CRM Marketing, CRM-digital, retail or fashion retail business will be highly considered.
• Experience in develop customer journey.
• Significant experience in the area of CRM marketing planning, data analytics, with proven record on the intensive use of data.
• High competency working with all levels and functions.
• Willingness to work under pressure in a fast-paced environment.
• Excellent command of English both written and spoken.
• Excellent communication and Interpersonal skills.
• Possess good presentation and computer skills.