Mar. 01, 2017
Spring/Summer Collection 2017
The concept behind the 2017 Spring/Summer and campaign is the juxtaposition between nature and urban living. The collection effectively bridges the gap between the two, creating a range of essentials that are ideal for summer vacationing and weekend retreats. As a Thai brand, the campaign embraces Jim Thompson’s South-east Asian heritage, depicting the richness of Thai nature, which is then contrasted with the iconic Bangkok skyline. The two ‘jungles’ offer parallel narratives of Bangkok.