Jim Thompson Corporate
Open Menu
SEARCH
prev
next

Mar. 01, 2017
(ADVERTISING)

Spring/Summer Collection 2017

The concept behind the 2017 Spring/Summer and campaign is the juxtaposition between nature and urban living. The collection effectively bridges the gap between the two, creating a range of essentials that are ideal for summer vacationing and weekend retreats. As a Thai brand, the campaign embraces Jim Thompson’s South-east Asian heritage, depicting the richness of Thai nature, which is then contrasted with the iconic Bangkok skyline. The two ‘jungles’ offer parallel narratives of Bangkok.


SHARE TO SOCIAL
facebook
twitter
pinterest
mail